Ms. Liu Zhanyan is a doctoral candidate in Digital Communication and holds a Master’s degree in Economics and Communication from a Swiss public university. With nearly 20 years of extensive experience in international business and investment consulting, she has made significant contributions to strengthening economic cooperation between Europe and China.

In 2012, she served as Managing Director of the Euro-Sino Enterprises Association , where she was committed to promoting investment, strategic partnerships, and cross-border business collaboration. In the same year, she became a board member of the Swiss-Sino Investment Foundation . Since 2017, she has acted as the Swiss International Business Investment for Innovative China Affairs, supporting bilateral innovation and investment initiatives.

She advises Swiss small and medium-sized enterprises (SMEs) on international expansion strategies. Through her professional expertise, and as the co-founder of Swiss Brand Centre (Beijing)she has assisted hundreds of companies in successfully entering the platform’s overseas markets, advancing business development, and formulating effective investment strategies. As a result, she is highly trusted by both government institutions and private enterprises.

Fluent in five languages, Ms. Liu possesses in-depth expertise in economic diplomacy, enterprise localization, and digital transformation. She effectively bridges Eastern and Western markets, fosters efficient collaboration, and supports